Best Buy is treating most of November like Black Friday

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Best Buy unveiled its elaborate Black Friday plans Monday, becoming the first — and so far only — major retailer to do so.

Just like last year, Best Buy will stretch its holiday deals well beyond the 24-hour bounds of actual Black Friday, peppering them across multiple savings events and formats. Its official Black Friday sale will begin more than a week ahead of time, raising the question of whether competitors like Amazon, Walmart, and Target will follow suit.

When does Best Buy’s Black Friday sale start?

Black Friday 2024 falls unusually late this year (on Nov. 29), giving retailers extra time to build hype for their holiday programming — and shoppers extra time to hatch a game plan.

For its part, Best Buy will roll out new doorbusters on select tech online, on its app, and in stores every Friday from Nov. 8 to Dec. 20. (Paid members of its My Best Buy program get early access to these offers every Thursday prior.) Nov. 8 is also when it will drop a batch of early Black Friday deals. Think of those as an appetizer.

The main course is Best Buy’s official Black Friday Sale, which begins on Thursday, Nov. 21 — a full eight days early. (Last year, its sale started a week ahead of time.) If you miss out on any of those initial discounts, fret not: “Doorbusters that dropped earlier in the month will return, along with new doorbusters on Friday, Nov. 22 and Black Friday,” per a company press release. Best Buy will also price-match purchased items that later go on sale for less under its Holiday Price Match Guarantee.

Best Buy’s 2024 Black Friday sale will run through Saturday, Nov. 30, and its Cyber Monday sale will kick off the following Sunday (Dec. 1).

Side dishes will come in the form of Best Buy Drops, which are limited-time deals and restocks that are only available through Best Buy’s mobile app. The retailer will launch them throughout the holiday season; each Drop goes live at 11 a.m. ET on its scheduled day. Upcoming Drops feature the GoPro HERO10 Black, a 98-inch TCL QLED TV, and the Shark AI Self-Empty XL.

Most items purchased at Best Buy from Nov. 1 through Dec. 31 can be returned through Jan. 14, 2025 thanks to its Extended Holiday Return and Exchange Policy.

What are Best Buy’s Black Friday hours?

After being closed on Thanksgiving, Best Buy stores will be open from 6 a.m. to 10 p.m. local time on Black Friday.

Camping out probably isn’t necessary, for what it’s worth. “While there are usually a small handful of Black Friday Deals that are only available for shoppers in a physical Best Buy store, most deals during Black Friday 2024 can be found both online and in store,” according to an FAQ page on the Best Buy website.

The retailer’s extended store hours go into effect starting Nov. 3. Check your local store’s listing for the latest info.