Former Olaplex chief executive officer JuE Wong has a new gig.
The executive, who most recently served as the CEO of Olaplex Holdings Inc., is taking the same job at Performance Beauty Group, effective immediately. That group, which is owned by Texas-based private equity firm Gauge Capital, encompasses Grande Cosmetics, Bondi Boost, Babe Original, Flutter Habit, Lilly Lashes, Velour and Nutraluxe.
According to a statement from the company, “Wong will lead the group’s continued growth as category leaders in lashes, brows, eyes, lips and hair. PBG has a distinct competitive advantage with leading category brands and dedicated manufacturing capabilities.”
Wong succeeds Michael Dewey, whose next move could not be learned.
“I am thrilled to lead PBG’s portfolio of brands by increasing brand relevance with our end-consumers, deepening our relationships with our brand partners, and applying technology-first thinking to accelerate and scale growth,” Wong said in the statement.
Although Wong has been a CEO several times over (including at Moroccanoil, StriVectin and Astral Brands), she is perhaps best known for her tenure at Olaplex. During that time, she led the company through its initial public offering, which raised roughly $1.8 billion and valued the company at around $16 billion.
Wong departed Olaplex last year amid the business taking a downturn, which included heightening competition in the bond-building category, a lawsuit and waning demand in the professional channel. Former Supergoop CEO Amanda Baldwin now helms that brand.
James Jackson, partner at Gauge Capital, said in a statement, “[Wong] is an exceptional talent and we are confident her experience will help us further strengthen PBG’s leadership in our key categories. We look forward to what the future holds under her leadership.”
