In just a few weeks time the next edition of Pure London x JATC, the Festival of Fashion, will take over the iconic Olympia Events, bringing together a diverse and extensive showcase of brands. Here are the top 10 reasons why you can’t afford to miss this season’s leading industry show.
- TWO SHOWS, ONE ROOF
Pure London x JATC is back for the second time, bringing more brands and collections together under one roof. This collaboration showcases a diverse range of exhibitors, providing a valuable and exciting fashion industry event for all attendees.
- DISCOVER NEW BRANDS
Explore a plethora of exciting new brands offering a fresh array of fashion, accessory and lifestyle collections to inspire and delight. This season, 56% of exhibitors showing at Pure London x JATC are new, with womenswear brands including Americandreams, Sunny Studio by Lineaire, La Cotonniere, Le Temps des Cerises, Nesavaali, wkndgirl, Matilda London and UP debuting new collections.
Accessories and lifestyle brands from Bohemia Design to Miss Cicconi, Salisa Scarves and SOCKERS will also showcase their much-anticipated new products as well as fragrance, beauty accessories and more. From on-trend and inspiring collections to seasonal classics, you’ll find independent brands with unique style.
Miss Cicconi
- ETHICAL BRANDS & SUSTAINABILITY
Pure London x JATC celebrates the return of the dedicated Sustainable destination, with a carefully curated selection of new and emerging brands. Buyers will discover innovative products and collections supporting sustainable practices, dedicated to creating a greener future. Womenswear, accessories and shoes will all feature, with responsible labels and slow-fashion brands presenting timeless designs using natural and recycled fibres as well as some revolutionary technology and zero-waste processes. Don’t miss Oh Kimono, Sokolata, Stryte, The Fika Edit, Sharné Dean and Pink Lemons.
Oh Kimono
- UNMATCHED NETWORKING OPPORTUNITIES
Engage with industry leaders, fellow fashion professionals and trendsetters. The event provides unparalleled networking opportunities, whether making new connections or catching up with old industry friends, Pure London x JATC is the place to extend and strengthen your network under one roof.
- TRENDHUB BY BDA LONDON
Trendhub by BDA London will bring their unparalleled expertise to Pure London x JATC. Trendhub’s seasonal forecasts combine BDA London’s extensive insight and consultancy work with a comprehensive understanding of market trends and seasonal dynamics.
Pure London x JATC’s theme, Immersive Encounters, has been inspired by the trends from Trendhub by BDA London and will be brought to life on the catwalk through a selection of brands, providing retailers with a unique opportunity to discover the colours and styles they’ll want to invest in for the season ahead.
Visitors and exhibitors can also visit Trendhub by BDA London’s stand throughout the show for trend advice and forecasting. Additionally, they will host daily sessions on the Pure London x JATC catwalk, delving deep into SS25’s trends.
- INSPIRING CONTENT LINEUP
Packed with inspiring talks, panels and workshops led by industry experts, the Pure London x JATC content and seminar programme will offer visitors insights and knowledge to stay ahead of trends and enhance business strategies.
Kicking off Sunday’s programme is Georgia Charalambous, Creative Consultant at Trendhub by BDA London, offering inspiring insights to the must-have colours, fabrics and patterns for womenswear in a session looking at SS25 Key Trends. Other highlights across the three days include celebrity and fashion stylist Ellis Ranson, share practical advice to help equip retailers with tools to transform their customers’ occasion wear into versatile wardrobe staples, Andrew Xeni, Founder of Fabacus, Nobody’s Child and Soreto will explore Innovating Retail: The Future of Sustainable Fashion. The full content lineup can be found at www.purelondon.com
- GFW CATWALK
Experience the creativity and talent of emerging designers at the Graduate Fashion Week (GFW) catwalk. This showcase is a must-see for those looking to discover the future stars of our industry. Providing a springboard for new talent, the Graduate Fashion Foundation is a charity that encourages the next generation of talent to reach their potential.
- PURE LONDON X JATC AWARDS
Celebrate excellence in fashion with the Pure London x JATC Awards, recognising outstanding exhibitors across a range of categories, including Best in Womenswear, Best in POP, Best in JATC, Best Sustainable Brand, Best in New to Show, Best International Brand and Best in New Emerging Brand. An expert panel of judges including Pamela Shiffer will be on the lookout for emerging talent innovation and excellence within the industry.
- ORDER WRITING INCENTIVE
Take advantage of special incentives offered by participating exhibitors for buyers placing orders on-site. Enjoy a range of offers from brands such as SOCKERS, OBA Couture, House of Kind, Jane Fashion, 4 the bants, Salisa, Sky Unique Brand, House of Gianna, Matilda London, Amarelis, La Cotonniere, COTO shoes and Aleksander Revas.
Aleksander Revas
- PURE LONDON X JATC NIGHTS AT THE CUMBERLAND ARMS
Enjoy exclusive evening gatherings at The Cumberland Arms, offering a 20% discount for Pure London x JATC badge holders between 6pm-8pm on Sunday and Monday and 4pm-6pm on Tuesday after the show. This is the perfect opportunity to unwind and network in a relaxed setting.
For more information and to register, visit www.purelondon.com
Further reading: Discover, connect, and inspire at Pure London X JATC: The Festival of Fashion
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