British singer Rita Ora just announced her very own haircare line called TYPEBEA. She’s teaming up with Anna Lahey from Vida Glow for this venture. The brand aims to tackle the hair issues Rita has faced over the years, especially from all the heat and styling during her music career.
Rita says, “I wanted to find a solution for a beauty problem that myself and others really struggle with.” She and Lahey believe that hair plays a big role in self-confidence. They hope TYPEBEA can be a game-changer for people struggling with their hair.
The brand wants to change how people see their hair, no matter its type—whether straight, wavy, or curly. Rita wants to help people embrace their hair and has developed products clinically proven to help with hair growth.
After three years of work, TYPEBEA will officially launch on April 18 at typebea.com.
