Russell & Bromley has announced Daniel Beardsworth-Shaw as its first Creative Director in the brand’s 140-year history.
Beardsworth-Shaw was previously the Design Director at Accessorize – from March 2022 to March 2024 – and prior to that spent nine months as Vice President of Design at Sweaty Betty. He has also held senior design roles at Hunter Boot and Christopher Raeburn.
In his new role, Beardsworth-Shaw will join Russell & Bromley’s executive leadership team and will oversee brand and product direction, reporting to CEO Andrew Bromley.
Bromley said: “We are thrilled to welcome Daniel to lead our new product design function and visual brand identity as we focus on growing our global business.
“This marks an important step in our transformation plans to cement our reputation within British fashion. We have a unique story to tell and believe this is the moment to truly bring Russell & Bromley to life.”
Beardsworth-Shaw, who will present his first full collection for the AW25 season, added: “It’s an honour to be part of the next chapter of Russell & Bromley, telling the story of this iconic British brand through innovation and a new creative direction.”
The appointment signifies a “pivotal moment” in the next chapter of the brand’s future growth trajectory, coinciding with a relocation of Russell & Bromley’s HQ to Kingly Street, in the heart of London’s Soho.
