Tourism Australia and Air India have signed a new three-year marketing partnership aimed at driving more Indian travellers to Australia.The deal supports Air India’s growing network and presence in the market as the airline looks to attract more visitors from India.Under this agreement, the two organisations will work together on marketing campaigns to highlight Australia’s attractions and encourage Indian tourists to visit. The partnership also aims to maintain the recent rise in Indian arrivals and inspire future growth.Phillipa Harrison, Managing Director of Tourism Australia, shared her enthusiasm, saying, “Tourism Australia’s agreement with Air India highlights our commitment to strengthening partnerships and exploring new ways to encourage Indian travellers to plan and book an Australia holiday.”Andrew Hogg, Executive General Manager of Eastern Markets and Aviation at Tourism Australia, added, “We aim to sustain growth in visitor numbers from India to Australia while enhancing travel experiences and connectivity between the two countries.”Air India’s CEO, Campbell Wilson, expressed excitement about the collaboration: “As we broaden our network across the globe, we aim to deepen our presence in Australia as well.”Currently, Air India runs 17 weekly direct flights between India and Australia. In the year to August 2024, the airline carried over 170,000 Indian passengers to Australia, securing an 18.5 percent market share and maintaining its status as a major carrier for India-Australia travel.
Originally Published at MSN
