Anine Bing has named Julie Bourgeois as the brand’s first Global President, effective immediately. Bourgeois will work alongside the executive team and lead the company through its next stage of growth and focus on its global position.
In her new role, Bourgeois will drive continued profitable growth for the brand’s key revenue channels including Wholesale, Retail and E-commerce while working closely with the teams on building innovative brand marketing opportunities and robust omnichannel strategies.
She will report directly to Nico Bing, Co-Founder and CEO.
Nico Bing said: “We are truly excited to welcome Julie to Anine Bing. Julie is a highly accomplished executive with exceptional experience in the luxury sector and I look forward to working with her as we continue to drive the great momentum of our business globally.”
Julie Bourgeois boasts extensive experience in the global fashion and luxury retail sectors. She has previously held high-profile roles at prestigious companies such as LVMH, Richemont, Four Seasons, Nespresso, Khaite, and Jacadi.
In her most recent role as Senior Vice President, Global Head of Retail, and Global Head of Experiential Signature at the Four Seasons, Bourgeois led the transformation of retail and experiential strategies, driving significant profitability and growth. She also led the successful launch of the Four Seasons at Home Collection, further solidifying the brand’s position as a global luxury leader by reaching guests in innovative ways.
Anine Bing, Founder and Chief Creative Officer, commented: “Julie understands the Anine Bing woman and completely embodies the brand; she has impeccable taste and is an incredible business leader with a proven track record of success. We are delighted to have her join the Anine Bing team.”
Julie Bourgeois, Global President, added: “I am thrilled to join Anine Bing as Global President. With its innovative spirit and strong culture, I see incredible potential for international growth. I look forward to collaborating with our incredible founders and talented teams to drive our shared vision forward.”
Bourgeois will be based in Paris, at the brand’s new office that’ll open this month, and will also play a significant role in building out the team in Europe. This follows the opening of the Brand’s second office in the US, located in NYC, which officially opened in May 2024.
