British sportswear brand Castore is to open a 865 sq ft flagship store in Silbury Arcade at the Centre:MK shopping centre in late June, marking its regional debut in Milton Keynes, Buckinghamshire.
A new store design concept has been created by Ink Associates which is “inspired by the grit, graft and determination of athletes”.
The store will showcase Castore’s full mainline range across its menswear, womenswear and junior collections, alongside selected teamwear for McLaren Racing and Oracle Red Bull Racing (ORBR) – a fitting offer given there is a Red Bull Racing factory in Milton Keynes.
Castore has also recently announced its collaboration with Umbro to have exclusive rights to work with its existing English Premier League team partnerships, adding to Castore’s current list of athletes, teams and brands including England cricket, Andy Murray, Newcastle United, and now local team given the new store, MK Dons, who play in EFL League Two.
Tom Beahon, Co-Founder of Castore, who along with his fellow Castore Founder brother Phil was last month named as number 11 in the Sunday Times first-ever ’40 under 40’ rich list – worth £334 million – said: “Castore was created to bring a new level of performance to both men’s and women’s sportswear. Our philosophy of ‘Better Never Stops’ extends to where we choose to locate our flagship stores.
“As the dominant pitch in the region, paired with our ties to Milton Keynes’ racing and football teams, Centre:MK was the ideal destination to launch Castore in the South East and we look forward to opening our doors this summer.”
Kevin Duffy, Centre:MK’s Centre Director, added: “Pushing the boundaries in sportswear innovation, Castore is a natural addition to Centre:MK’s city centre location – situated in one of the fastest growing and most innovative cities in the country.
“We consistently outperform national benchmarks and are home to an exceptional line-up of anchor brands, including John Lewis, H beauty and M&S, just one of the many reasons Centre:MK is a top 10 retail destination.”
Castore is the latest brand to commit to Centre:MK, following the news that British womenswear brand Mint Velvet will be opening a key regional store there this summer. The 2,800 sq.ft. debut store will be located on Centre:MK’s premium Silbury Arcade and will stock a full collection of Mint Velvet’s womenswear, footwear and accessories.
Last month saw Castore make its London outlet debut with a new 1,302 ss ft store at Outlet Shopping at The O2.
