David Beckham has signed a long-term design deal with Hugo Boss to create menswear collections. The partnership includes special and seasonal collections reflecting Beckham’s style, featuring both casual and formal wear. The first full collection will debut in Spring/Summer 2025, with Beckham appearing in the global campaign this fall.
“Over the last few years, I’ve been wanting to invest more time in design and fashion, but wanted to ensure I collaborated with a brand and team that could deliver something truly global and impactful” Beckham said.
Beckham will be involved in all stages of the design process. The collection prices will be between the premium Boss Camel line and the main Boss Black collection.
“David Beckham is a true global icon in both sports and fashion,” said Hugo Boss CEO Daniel Grieder. “He perfectly embodies the values of our BOSS brand. We are very much looking forward to seeing the first collections come to life and working closely with David throughout this multi-year partnership.”
