NEXT has tapped activewear brand Fabletics to enhance its third-party online offering. The retailer is exclusively stocking the popular Fabletics core range online.
Co-founders Adam Goldenberg, Don Ressler and Ginger Ressler launched Fabletics in 2014 after they saw a gap in the activewear marketplace. There were plenty of luxury brands, but they saw space for a new brand that offered high-quality, stylish pieces at accessible prices – enters Fabletics.
Today, the brand specialises in both high-impact activewear, designed to support and protect using the brand’s innovative garment technology for outdoor and HIIT workouts, and lower-impact activewear, designed for maximum flexibility and support for those who enjoy activities such as Yoga and Pilates. It currently has a flagship store on London’s Regent Street.
This expansion into NEXT marks a significant milestone for the brand, making this the first time Fabletics will be available through a partnering stockist. The collection will feature fan-favourite collections from the core range such as the Oasis Pure Luxe and Motion 365+. Additionally, NEXT.co.uk will carry some of the brand’s best-selling bras, t-shirts, tops, jackets, and trousers, available in sizes UK4 – UK22. Prices range from £40.00 – £90.00.
Mark Ralea, General Manager Fabletics Europe, said: “NEXT is the perfect match for our growth strategy for Fabletics within Europe. With their massive reach to online consumers in more than 70 countries, NEXT can help us fulfil the demand for Fabletics which we are seeing to increase year by year, resulting from our global celebrity partnerships and product innovation.
“We are excited to introduce our core collection to NEXT customers and confident that being listed alongside other leading activewear brands will also help new consumers to discover the unique quality and value proposition of Fabletics.”
NEXT, which is on a mission to expand its third-party offering to rival its competitors, has seen its efforts pay off. In August, the retailer upgraded its profit targets after shrugging off wet weather at the start of summer.
NEXT said its finances have been boosted by stronger-than-expected sales, particularly overseas, and increased cost savings. It said it is now on track for profits of around £980 million for the current financial year, up £20 million on its previous guidance.
