Dune London has opened its newly-relocated store inside Lakeside Shopping Centre in Essex, expanding its store footprint in the UK.
The new location features a 1,597 sq ft sales floor, fitted with the brand’s new premium concept, designed in-house by its store development team.
As part of this, the space brings together a neutral colour palette of gold, stone and warn cream tones to enhance Dune London’s women’s and men’s premium footwear and accessories collections.
It features textured and tonal hessian-coloured wall coverings, along with spacious seating to create an “engaging” experience for customers.
The new store concept also reflects Dune London’s brand codes, with its signature DD logo monogram serving as the backdrop for its premium collections.
The relocation increases Dune London’s visibility in the shopping centre, with the storefront showcasing a new integrated media screen.
It also adds to the British footwear brand’s expanding store footprint in the UK, totalling 52 standalone stores and eight concessions.
Nigel Darwin, Chief Executive Officer of The Dune Group, said: “We are excited to open this new larger store in Lakeside showcasing our very latest store concept giving our customers the best environment to experience our fantastic ranges of shoes and bags.
“Lakeside is a vibrant shopping destination, and we can’t wait to welcome long-term and new customers into our Dune London store.”
Howard Oldstein, Centre Director at Lakeside Shopping Centre added: “We’re thrilled to see Dune London move into its new, larger unit at Lakeside. This move, coupled with the brand’s decision to showcase its new retail concept to UK shoppers with us for the first time, highlights the brand’s success within the centre.”
