Gymshark has created five looks inspired by Taylor Swift’s most recognisable outfits from her current Eras Tour, which continued yesterday evening at Liverpool’s famous Anfield Stadium.
‘Gymnights’, ‘Repetitions’, ‘Sh(red)’, ‘The Tortured Gym Girls Department’ and ‘2012 (Gymshark’s version)’ all take pieces from the current Gymshark collection and style them in ways that will hit the right note with the army of ‘Swifties’ following the sell-out UK tour.
Meanwhile, the ‘I bet you think about GYM’ t-shirt will be available at the brand’s flagship store on London’s Regent Street from this Saturday.
Emily Lorimer, Head of Social at Gymshark, said: “We couldn’t let arguably the biggest cultural musical moment of 2024 pass without getting a little bit involved.
“We know there are legions of Swifties in our community that love both fitness and Taylor, so we thought ‘why not do something responsive that ticks both boxes’. For the record, we are always in our gym Era though.”
Having completed her first show in Liverpool last night, Swift has a further two performances at Anfield Stadium today and tomorrow, before moving onto Cardiff and then London’s Wembley Stadium, all of which are expected to heavily boost footfall and retail sales in the areas.
