Seven-time Formula 1 World Champion Lewis Hamilton has guest-created Dior Men’s latest capsule collection along with Creative Director Kim Jones.
The capsule is centred around skiing and snowboarding – showcasing an alternative side to Hamilton’s sporting endeavours. Dior said in a statement, that collection is all about “virtuosity, functionality, luxury”.
Lewis Hamilton said: “Working with Kim and the talented team at Dior has been a dream, and I was honoured when Kim asked if I’d like to do this with him. our values and ideas are aligned, making it easy to bring to life a creative collection infused with our shared experiences.
“Focusing on conscious choices and pushing boundaries with each piece, while merging inspiration from my roots in Africa—drawing from their fabrics and belief in natural materials, as well as vibrant colours and powerful energy—has been so inspiring. I hope people everywhere feel good in these garments we designed so carefully.”
In a marriage between Hamilton and Jones, the collection is designed to stretch the limits of performance while combining the luxury and elegance the storied French house is known for.
Each piece is a fusion of historic craftsmanship with modern elements. It was created by working with global ateliers, from Dior’s Parisian traditions to Descente’s Japanese Skiwear flair via the weaver of Burkina Faso.
Kim Jones, Creative Director of Dior Men’s, commented: “We share a love of nature, a desire to celebrate Africa and an interest in the artisanal processes and techniques that unite craftspeople in Africa with the savoir-faire of the Dior ateliers. Added to that, this collection also reflects Lewis’ sporting side, his virtuosity and our functionality. All in all, the way things came together happened very organically – and enjoyably!”
