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- Microsoft (NASDAQ:MSFT) is consolidating its retail stores in China, the company noted in response to media reports that it is closing its network of authorized physical retailers in the country, Reuters reported.
- The U.S. company does not directly operate physical retail stores in China and it did not disclose which retail partners would continue to have its products in the Asian nation, the report added.
- Microsoft noted that it continuously reviews its retail strategy to meet the requirements of its customers and have decided to focus its channel approach in Mainland China, according to the report.
- The U.S. tech giant’s products would still be available in China through its retail partners and the company website, the report noted.
