Marks & Spencer has teamed up with 14-year-old artist, cartoonist and viral doodler, Joe Whale aka The Doodle Boy to launch a 13-piece kidswear edit coming this July.
From positive affirmations to characters with quirks, the 13-piece edit features Doodle Boy’s signature doodles across a selection of versatile kids’ daywear pieces. All profits from the collection will go to YoungMinds, the leading mental health charity for young people and M&S’ charity partner.
Joe Whale became a doodling sensation online with many of his artworks going viral. He is known for turning everyday moments into playful works of art via playful doodle characters.
The collection, ages 6-16, will offer varsity-style bomber jackets, relaxed cotton t-shirts and more everyday wear from 25 July.
Alexandra Dimitriu, Director of Kidswear at M&S, said: “We are delighted to be collaborating with the incredible Joe Whale aka The Doodle Boy on this new and exciting collection.
“Joe’s doodles resonate with so many children across the UK, as his positive self-expression in the form of cartoons and playful characters help and inspire in a multitude of ways. Alongside this, we are incredibly pleased that all profits from the collection will be going to YoungMinds to help continue their support of young people’s mental health.”
Joe Whale aka The Doodle Boy, added: “I’m really excited to be working with Marks and Spencer and YoungMinds on a clothing collection! It’s so cool to see kids wearing pieces with my doodles, it almost brings my characters to life. Doodling really helps me to relax, and I hope that my artwork inspires others to get creative and have fun with their own doodles.”
The M&S x The Doodle Boy collection is not only packed with personality but is destined to do good with all profits going to YoungMinds. M&S and YoungMinds launched a new charity partnership in October 2023 to raise awareness of the help available to young people struggling with their mental health as well as £5 million across three years.
