Reformation has launched its first jewellery collection in collaboration with former Givenchy designer Clare Waight Keller, the company announced Wednesday. The line is available for pre-order on its website.
The capsule includes earrings, bracelets, and necklaces made from recycled materials, including 24-karat gold vermeil, sterling silver, and deadstock pearls. Last year, Reformation entered the accessories market with the launch of its handbag line.
Inspired by Ernest Hemingway’s iconic book A Moveable Feast, the new jewellery collection reflects the influence of Paris on American artists and writers in the 1920s, according to the brand and the designer. This creative homage comes at a pivotal moment as the Los Angeles-based brand plans to enter the French market in 2025.
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The accessory is a popular new offering for contemporary brands that see an opening as luxury labels hike prices. Brands that go into the category with a tight assortment and a strong aesthetic are best positioned for success.
