Luxury Italian footwear brand Sergio Rossi has announced the appointment of Paul Andrew as its Creative Director.
Andrew honed his design talent and technical expertise at Calvin Klein, Donna Karen and Alexander McQueen before launching his own eponymous collection of women’s footwear in 2013 – later adding men’s footwear.
In 2014, he became the first shoe designer and the youngest brand to win the CFDA/Vogue Fashion Fund, and in 2016 he was appointed Design Director for women’s shoes at Salvatore Ferragamo – where he was swiftly promoted to Women’s Creative Director in 2017.
Another quick promotion saw him appointed Creative Director of all Ferragamo product categories in 2019 – the first individual to assume the title since Salvatore Ferragamo himself helmed the brand.
Since exiting Ferragamo, Andrew relaunched his namesake brand, which is today distributed globally through select retailers and speciality stores.
Andrew’s designs are described as “daring and pragmatic”, balancing handmade craftsmanship with the latest material and technological innovations.
Helen Wright, CEO of Sergio Rossi, said: “Paul Andrew is a remarkable and exciting talent to lead the creative direction of our legendary Sergio Rossi brand. He is admired across the world for his innovative footwear design and technical fluency.
“He brings a deep respect for our brand heritage, an instinctive understanding of our diverse audiences, and above all a vibrant creativity that will capture the imagination of the Sergio Rossi woman of today and tomorrow.”
Andrew added: “I am honoured and delighted to join Sergio Rossi as Creative Director, a world renowned house of shoemaking whose roots and legacy speak to the lasting power of Italian savoir-faire. And I look forward to building upon Sergio Rossi’s own unique spirit of innovation and high craft as we propose a bright new vision for the brand today.”
In June 2021, China’s Fosun Fashion Group, which owns Lanvin, acquired 100% of Sergio Rossi from Absolute Luxury Holding.
Eric Chan, CEO of Lanvin Group, said: “Lanvin Group is pleased to announce the addition of Paul Andrew to the Sergio Rossi team. With his creative design expertise and forward thinking approach, Paul is set to lead Sergio Rossi into a new era of success.
“This new direction for the brand aligns seamlessly with our mission to uphold its rich heritage while catering to the evolving tastes of our clientele.”
