Activewear brand TALA, founded by social media star Grace Beverley in 2019, has secured £5 million of investment to “support plans for international expansion” and “establish a physical retail presence”.
Pembroke VCT, which invested in the business in 2021, has cemented its confidence in the brand by leading the new investment round with a £3 million investment, alongside existing investors Venrex and Active Partners.
Since the start of TALA’s previous funding round three years ago, the business has scaled significantly, documenting a tenfold increase in its revenue. This period of expansion has seen the brand expand into new categories, enter new markets and establish new channels – all while staying profitable.
This investment will support TALA’s plans for international expansion, with a primary focus on the US market in response to significant customer and social media traction in the US. Additionally, the funds will be used to explore opportunities to establish a physical retail presence on the high street and enhance the company’s infrastructure and team capabilities.
Grace Beverley, Founder of TALA, said: “This new funding round led by Pembroke marks an incredibly exciting milestone in TALA’s growth. The love and support from our customers as we’ve expanded into new categories and solidified our offerings have been nothing short of remarkable.
“I am incredibly excited for the next stage of our journey and look forward to continuing to disrupt the industry with well-thought-through wardrobe favourites and problem-solving pieces for women, by women.”
Fred Ursell, Investment Director at Pembroke, commented: “We are thrilled to reaffirm our partnership with the exceptional team at TALA after three years of diligently pursuing this opportunity. Their profound understanding and engagement with their end customers has led to remarkable growth since our initial investment. TALA’s brand has also demonstrated the ability to transcend beyond its core categories of activewear, building products loved by customers in adjacent lines, including swimwear, accessories, loungewear, and more. We are excited about the future of the brand, as this investment will fund the expansion of sales channels and support the brand’s international growth.”
Fred Ursell, Investment Director at Pembroke, added: “We are thrilled to reaffirm our partnership with the exceptional team at TALA after three years of diligently pursuing this opportunity. Their profound understanding and engagement with their end customers has led to remarkable growth since our initial investment.
“TALA’s brand has also demonstrated the ability to transcend beyond its core categories of activewear, building products loved by customers in adjacent lines, including swimwear, accessories, loungewear, and more. We are excited about the future of the brand, as this investment will fund the expansion of sales channels and support the brand’s international growth.”
